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Reference Number InnUK/102410/01
Title UPBEAT: User-centred Pro-active Behavioural Economics Acting on Travel
Status Completed
Energy Categories ENERGY EFFICIENCY(Transport) 25%;
OTHER CROSS-CUTTING TECHNOLOGIES or RESEARCH(Environmental, social and economic impacts) 25%;
NOT ENERGY RELATED 50%;
Research Types Applied Research and Development 100%
Science and Technology Fields SOCIAL SCIENCES (Sociology) 50%;
PHYSICAL SCIENCES AND MATHEMATICS (Computer Science and Informatics) 50%;
UKERC Cross Cutting Characterisation Sociological economical and environmental impact of energy (Environmental dimensions) 20%;
Sociological economical and environmental impact of energy (Consumer attitudes and behaviour) 80%;
Principal Investigator Project Contact
No email address given
Avalon Behaviour Ventures Limited
Award Type Collaborative Research & Development
Funding Source Innovate-UK
Start Date 01 September 2015
End Date 28 February 2018
Duration 30 months
Total Grant Value £438,937
Industrial Sectors
Region East of England
Programme Competition Call: 1412_CRD2_SUST_FSPSI - Urban Living: Integrated Products and Services. Activity Urban living : integrated products and services
 
Investigators Principal Investigator Project Contact , Avalon Behaviour Ventures Limited (41.136%)
  Other Investigator Project Contact , Transport for Greater Manchester (19.065%)
Project Contact , Travelai Ltd (39.799%)
Web Site
Objectives
Abstract Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.
Publications (none)
Final Report (none)
Added to Database 13/02/18