UPBEAT: User-centred Pro-active Behavioural Economics Acting on Travel

Completed

Energy Efficiency(Transport)
Not Energy Related
Other Cross-Cutting Technologies or Research(Environmental, social and economic impacts)

Applied Research and Development

SOCIAL SCIENCES (Sociology)
PHYSICAL SCIENCES AND MATHEMATICS (Computer Science and Informatics)

Sociological economical and environmental impact of energy (Environmental dimensions)
Sociological economical and environmental impact of energy (Consumer attitudes and behaviour)

Project Contact
Avalon Behaviour Ventures Limited

Collaborative Research & Development

Innovate UK

01 September 2015

28 February 2018

30 months

£438,937

East of England

Competition Call: 1412_CRD2_SUST_FSPSI - Urban Living: Integrated Products and Services. Activity Urban living : integrated products and services

Project Contact, Avalon Behaviour Ventures Limited

Project Contact, Transport for Greater Manchester
Project Contact, Travelai Ltd

Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.

13/02/18