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PiV EI Economics and Carbon Benefits: New Revenue Opportunities within Plug-in Vehicle Environment (WP3.3)


Citation Cross, J. PiV EI Economics and Carbon Benefits: New Revenue Opportunities within Plug-in Vehicle Environment (WP3.3), ETI, 2011. https://doi.org/10.5286/UKERC.EDC.000743.
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Author(s) Cross, J.
Project partner(s) Shell Research Ltd, E.ON Engineering (UK) Ltd, Electricité de France SA (EDF SA), IBM, The MathWorks, Inc, Ove Arup & Partners Ltd, Ricardo, TRL Limited, Institute for Transport Studies - University Of Leeds, University of Aberdeen, University
Publisher ETI
DOI https://doi.org/10.5286/UKERC.EDC.000743
Download LDV_TR1003_7.pdf document type
Abstract The Plug-in Vehicle Economics and Infrastructure: Economics and Carbon Benefits project is a strategic level analysis of the potential size of the market for plug-in vehicles, the total level of investment needed and the total carbon offset for the UK.

This report provides an in-depth qualitative viability analysis (supported by initial quantitative estimates) of the complimentary revenue streams (to the core business models) that may emerge within the plug-in vehicle environment and their potential contribution to the overall economic viability of plug-in vehicles in the UK. This report should be read in conjunction with the ‘Generic Business Models for Plug-in Vehicle Environment’ report.

Key findings:
  • New revenue streams arising from the integration of vehicles and charging infrastructure could affect the development of the PIV market
  • Desktop research and information from interviews with industry stakeholders informs the assessment of new revenue streams
  • Only one new revenue stream, infrastructure hosting, is likely to significantly impact the development of the PIV market
  • Strong substitutes and legislative barriers make four of the business models unviable
  • Expected low demand for public charging makes two of the business models unviable


This project was undertaken and delivered prior to 2012, the results of this project were correct at the time of publication and may contain, or be based on, information or assumptions which have subsequently changed.
Associated Project(s) ETI-TR1003: PIVEI: Large Scale Consumer Trial S1 SP3 - Economics and Carbon Benefits
Associated Dataset(s) No associated datasets
Associated Publication(s)

PiV EI Economics and Carbon Benefits: Detailed Report on Computer Modelling (WP3.4)

PiV EI Economics and Carbon Benefits: Economics and Carbon Offset Analysis - Final Report (WP3.6)

PiV EI Economics and Carbon Benefits: Energy Scenarios Comparison Report (WP3.5)

PiV EI Economics and Carbon Benefits: Executive Summary (WP3)

PiV EI Economics and Carbon Benefits: Generic Business Models for Plug-in Vehicle Environment (WP3.1)

PiV EI Economics and Carbon Benefits: Request for Proposal

PiV EI Economics and Carbon Benefits: Scenario Development Final Report (WP3.2)