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Consumer Response and Behaviour - Pilot Research Methodology Presentation


Citation Morrell, G., Raw, G. and Junemann, S. Consumer Response and Behaviour - Pilot Research Methodology Presentation, ETI, 2012. https://doi.org/10.5286/UKERC.EDC.000528.
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Author(s) Morrell, G., Raw, G. and Junemann, S.
Project partner(s) PRP Architects Limited, UCL Energy Institute, Frontier Economics, The Technology Partnership, The Peabody Trust, National Centre for Social Research, Hitachi Europe
Publisher ETI
DOI https://doi.org/10.5286/UKERC.EDC.000528
Download SSH_SS1501_13.pdf document type
Associated Project(s) ETI-SS1501: Smart Systems and Heat (SSH) Programme - Consumer Behaviour Study
Associated Dataset(s) No associated datasets
Abstract The delivery of consumer energy requirements is a key focus of the Smart Systems and Heat Programme. The Consumer Response and Behavior Project will identify consumer requirements and predict consumer response to Smart Energy System proposals, providing a consumer focus for the other Work Areas. This project involved thousands of respondents providing insight into consumer requirements for heat and energy services, both now and in the future. Particular focus was given to identifying the behaviour that leads people to consume energy - in particular heat and hot water. This £3m project was led by PRP Architects, experts in the built environment. It involved a consortium of academia and industry - UCL Energy Institute, Frontier Economics, The Technology Partnership, The Peabody Trust, National Centre for Social Research and Hitachi Europe

This presentation sets out the research questions and challenges, and proposes the methodology to be used in the pilot study. It covers:
  • Design and rationale for the pilot methodology
  • Implementation plan and timetable
  • Research questions, challenges and parameters
    • Consumer needs
    • Consumer behaviour
    • Explaining behaviour
    • Variation across groups
  • Recommendations on what needs to be piloted
This report was prepared for the ETI by the consortium that delivered the project in 2013 and whose contents may be out of date and may not represent current thinking.