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Five promising consumer business models to transform low carbon heating and well-being in the home - Business Model Main Report


Citation Watkins, J. and Farrington, J. Five promising consumer business models to transform low carbon heating and well-being in the home - Business Model Main Report, ETI, 2016. https://doi.org/10.5286/UKERC.EDC.000589.
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Author(s) Watkins, J. and Farrington, J.
Project partner(s) Energy Systems Catapult
Publisher ETI
DOI https://doi.org/10.5286/UKERC.EDC.000589
Download AdHoc_SSH_SS9013_3.pdf document type
Associated Project(s) ETI-SS9013: Smart Systems and Heat (SSH) Programme - Business Model Development
Associated Dataset(s) No associated datasets
Abstract The case for heat decarbonisation is widely acknowledged, with studies showing that it is more cost effective to tackle CO2 emissions from buildings than cutting more deeply in other sectors. The real challenge is establishing new heating solutions that substantially remove natural gas use from homes whilst making the solutions financially viable and attractive to consumers. Around 20,000 homes each week will need new heating system installations between 2025 and 2050 to meet decarbonisation targets; a rate fifty times greater than achieved to date. The current market will not deliver at scale for residential low carbon heat transition given: unappealing consumer propositions, a fragmented industry structure, a lack economic drivers and need for holistic policy framework. The Energy Technology Institute commissioned the Energy Systems Catapult to deliver a business model development project to develop a number of specific business propositions that could stimulate new thinking for models to be introduced into the market from just before 2020 through to the late 2020’s.

This report outlines five promising consumer business models to transform low carbon heating and well-being in the home.. This aims to stimulate new thinking for business models to be introduced into the market from 2020 that are attractive to customers and investors, to test thinking about wider policy and market development and provide options for future demonstration projects within the Smart Systems and Heat